Monday, June 21, 2010

Open vs Monopoly

Sue Halpern has an excellent article in the New York Review of Books looking at the competing technologies for electronic books. She makes a compelling case that you need to avoid falling into the maw of monopolists who will cage you and bog you down with IP restrictions that will make your life miserable. She also notes how monopolists manipulate you with false "leaks" about products to stymie competition.

The world of the monopolists is ugly. People shouldn't buy products from companies that think they "own" their customers. They enslave you for their own profits. A real company competes with innovation and features and better price. A monopolist traps you and inhibits and ends up suing their customers.

Here are key bits from Halperns' article:
Riggio pointed out all the ways that the Nook was different from the Kindle: it was based on Google’s open-source Android operating system, it used the nonproprietary ePub format, it had both wireless and 3G Internet access...

...

You don’t have to be a technophobe or a Luddite to dismiss out of hand the idea of reading on a machine. Maybe it is muscle memory, but there is something deeply satisfying about a “real” book, a book made of pages bound between hard or soft covers, into which you can slip a bookmark, whose pages you can fan, whose binding you can crack and fold as you move from beginning to end. E-books, by contrast, whatever platform delivers them, are ephemeral. ...

There are two basic ways, so far, that words are displayed on a small screen, and those different ways offer different reading experiences that may influence whether you find reading on a handheld electronic device satisfying or not. There is “E Ink,” which reflects light rather than emitting it, and looks surprisingly like regular ink, though the page itself is grayer and offers less contrast; and there are liquid crystal displays (LCDs), pixels filled with liquid crystals arrayed in front of a light source that can be dimmed or brightened. The Kindle and the Nook, which are both monochrome readers (though the Nook has that petite color touch screen where it’s possible to see a thumbnail image of a book jacket), use E Ink. The iPhone and iPad are LCDs, and both are backlit. Backlit screens are hard, if not impossible, to read outside or in direct sunlight, and held at certain angles have a mirror effect so that the reader’s face is superimposed on the screen. Reflective E Ink screens, meanwhile, are difficult, if not impossible, to see in low light—forget reading under the covers. One is not better than the other; they are both flawed. New “transreflective” technology11 will bridge this divide, but that’s in the future.

...

What this suggests is that there remain good reasons to buy an uncompelling e-book reader like the Kindle rather than a polished, entertaining, ingenious Apple tablet. E-book readers are smaller (so far) and lighter and can slip into an even more compact space than a traditional paperback book. By contrast, the iPad is a fairly large slab, nearly as big as a page of manuscript paper and, at about 1.5 pounds, decidedly heavier. Dedicated e-book readers are considerably less expensive than the iPad and likely to drop in price to stay competitive.

...

... In the meantime, readers who balk at paying a premium to read books through iBooks can still buy books on the iPad using the Kindle app or one for Kobo Books, a Canadian bookseller, and in a few months through Google Editions. While their formats are not as elegant as iBooks’, it is not unusual to find a book selling for a couple of dollars less on these sites, and as soon as someone comes up with the book price comparison app, that kind of shopping will be even easier.

Of course, there’s no telling if Apple will allow such an app in its App Store, since it keeps a tight rein on what can be sold there.

...

The Open Source movement and Creative Commons both derive from the Internet’s essential freedom, a leveling that allows designers and filmmakers and singers and craftsmen and any number of writers, activists, politicians, artists, and entrepreneurs, many of them amateurs, to develop and disseminate their ideas. Imagine what the Internet, and our lives, would be like if, after inventing the Mosaic Web browser back in 1993, Marc Andreessen and Eric Bina not only required users to buy it but required payment for every click or download or page view. Try to imagine how a privatized, monetized Internet might have developed, and you can’t, because its evolutionary path would have been so different. Apple’s iPad apps may be ingenious. They may be fun and entertaining. They may be useful. What they can’t be is free of Apple’s control.
I expect people will blindly buy the proprietary devices and then curse themselves in 5 years when they discover they have to "re-buy" all their books when new technology means they have to "upgrade" to a new format and there is no free conversion from "old format" purchases to the format required by the new, sleek, sexy, pricey proprietary gadget. This is exactly what the RIAA has done as they went from 78 records, to 45s, to 33s, to cassette tape, to CD, to DVD.

Open source is like diamonds, it is forever. But apparently people prefer to pay to get "excitement" from buying proprietary and simply ignore the limited shelf life of their purchases.

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